The Launderette and Dry-Cleaning Industry
Who we work with | Clockwork Marketing is based in Herne Bay, Kent. We are working with a launderette in Herne Bay to build online communications with the business customers. Our customer is developing their business online reputation and social media marketing to engage better with its established customer base and communicate with prospective new customers.
The UK launderette and dry-cleaning industry are growing market, the global dry-cleaning and laundry services market has reached a value of nearly $118.9 billion in 2018, having grown at a compound annual growth rate of 8.7% since 2014, and is expected to grow at 10.9% to nearly $180 billion by 2022.
The online segment is expected to be the fastest-growing segment
The offline dry-cleaning and laundry services segment was the largest segment of the dry-cleaning and laundry services market in 2018 at 87.1% or $103.6 billion. The online dry-cleaning and laundry services segment is expected to be the fastest-growing segment going forward at 34%.
Marketing and Growing a Launderette and Dry-Cleaning Business Online
This can be online orders with pickup and delivery scheduling or a simple build of online reputation, clear and up to date opening hours, location and contacts and of course those special offers and tips shared on social media.
61% of local searches result in purchases and 50% of smartphone shoppers use a GPS/mapping app to find a retail location, all the more reason to ensure your company reputation, your company profile is online and up to date.
The benefit of having social media accounts is that you will gain support through followers who build loyalty to your business: 63% of people follow small businesses to show their support for them and 85% of followers feel more connected with a small business after following them.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.