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The Vape Industry
Who we work with | We are working with a Vape Shop in Kent to build online communications with the business’ customers. Our customer is developing their business’ online reputation and social media marketing to engage better with its established customer base and communicate with prospective new customers.
Origins of the Vape Industry
The technology behind vaping traces itself to the first electronic cigarette developed by Herbert Gilbert. He patented his design in 1963. Despite being developed in the 1960s, electronic cigarettes did not become a publicly-sold product until 2003.
The Growth of the Vape Industry
Vaporisers and the vape industry as a whole are forever evolving. The global e-cigarette and vape market size was valued at USD 12.41 billion in 2019 and is expected to expand at a rate of 23.8% from 2020 to 2027. The market is expected to gain traction over the forecast period. This is due to increasing product demand from millennials.
The Vape Industry Online
The growth of the Vape industry over the recent years has also been reflected online. The omnibus survey showed the majority of consumers had made purchases through online channels. Over a third (37%) of consumers who used or had ever used / tried e-cigarettes had made a purchase online at some point in the past, while one-quarter (25%) had made an online purchase in the last 12 months.
61% of local searches result in purchases and 50% of smartphone shoppers use a GPS/mapping app to find a retail location, all the more reason to ensure your company reputation, your company profile is online and up to date.
The benefit of having social media accounts is that you will gain support through followers who build loyalty to your business: 63% of people follow small businesses to show their support for them and 85% of followers feel more connected with a small business after following them.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.